CoSIDA Career Center

University of Washington
Assistant Athletic Director for Public Relations & Communications

Washington Athletics aims to inspire champions on the field and in the classroom. Operating with the four core values of growth mindset, committed service, humility and grit, the Huskies choose to lead by example. With over 650 student-athletes competing throughout UW's 22 sports programs, the department of Intercollegiate Athletics (ICA) is committed to a leading-edge student-athlete experience, and offering student-athletes the ability to compete for NCAA and Pac-12 championships while working toward a degree from one of the world's leading public research universities.

The Assistant Athletic Director for Public Relations & Communications reports to the Senior Associate Athletic Director for External Relations.  This position provides Departmental oversight for the planning, editorial content and messaging execution of private and published communications for UW's Athletic Communications team, as well as special projects for the Department. This position will advance the work of the Athletic Department by providing creative planning and comprehensive content consultation/oversight and, as assigned, client-project management throughout the creative process. This position will also share responsibilities as the Department's liaison to local, regional and national media outlets.

Oversee the Athletic Communications unit. Projects include, but are not limited to, messaging styles and standards guide, strategic and crisis communications, editorial calendar, press releases, editorial calendar and integrated communications planning management, oversight of GoHuskies magazine, and selected Web content. 

Lead the Athletic Communications team in setting clear roles and accountability/expectations as well as assigning and reviewing editorial and creative projects to ensure accurate content, expected messaging, and met deadlines. This work includes ensuring the quality and timely completion of the communications projects, as well as to develop effective project plans and editorial needs.

On behalf of the Department and in conjunction with the media will analyze and evaluate the strategic messaging and content of publications, communications, and advertising of the Athletic Department and its sport programs. Primary media liaison for "off-field" departmental issues and initiatives. Maintain and develop relationships with local, regional and national writers and media leadership.

Create and maintain an editorial styles and standards guide for the Department as well as online toolkits to ensure proper standards are met. Department liaison with outside vendor Varsity Communications on content and editorial oversight for the monthly publication, GoHuskies magazine.

As the leader of the Athletic Communications teams, will conduct strategy sessions to help branding and reputation building initiatives. Write and/or edit communications that serve the Department as required.

Provide outstanding customer service, as well as ensure the editorial team provides the highest level of customer service. Other duties as assigned.


Bachelor's degree in marketing, sports journalism, or related field is required.  Minimum 4 years of diverse experience in marketing/communications or public relations as well as developing targeted messaging strategies for a wide variety of audiences.  Prior experience with demonstrated skills in leading and building an engaged, high performing team that meets outlined goals as well as achieves superior results. Excellent communication skills.

Must be adept at organizational proficiency and project managing, including the ability to prioritize work and pace of a team.  Must be able to work in a team environment as well as independently.  Must be flexible in a fast-paced setting and able to work under deadline pressure.  Must provide the highest level of customer service to external and internal clients, partners and customers; must also have the ability to develop and lead a customer service-minded team that is measurable.

Demonstrated success in building and gaining consensus on creative initiatives and directions within a team environment as well as through open/general outreach efforts. This includes the ability to build and give effective and persuasive presentations to targeted and large groups.  Excellent written and verbal communication skills, including expertise in the application of writing and editing skills with strong familiarity with AP Stylebook and Chicago Manual of Style.  Demonstrated skill in analyzing and synthesizing large and complex amounts of information, identifying patterns, and formulating logical and objective conclusions (e.g. financial data, giving patterns, etc.).  Capacity to work professionally with many constituencies (e.g., staff, faculty, students, alumni, friends, vendors, donors and volunteers).

Perform tasks using IBM compatible personal computers. Demonstrated computer skills, including proficiency in Microsoft Word, Excel and PowerPoint along with a strong familiarity with the Internet.

Desired Qualifications:

Bachelor's degree in communications, sports marketing or journalism and experience in constituent (media outlets, journalists, etc.) communications or working in athletics, journalism or higher education desirable.

FOR COMPLETE DETAILS AND TO APPLY, please visit the UW Hires employment website at: and apply to job #153755.