CoSIDA Career Center

Vanderbilt University
Director of Creative Media

Job Link: 
Position: Director of Creative Media – Athletics (1800020)

About the Position:
The position of Director of Creative Media will be a vital member of the Marketing & Communications team. The position will be responsible for creating, managing and maintaining impactful content that strategically grows the Vanderbilt Athletics brand in all external communications.
About Vanderbilt:
Vanderbilt is a renowned private institution founded in 1873 located a little more than a mile from downtown Nashville, TN. The university’s students, faculty, staff and visitors frequently cite Nashville as one of the perks of Vanderbilt. VU is a place where your expertise will be valued, your knowledge expanded and your abilities challenged. It is a place where your diversity is sought and celebrated. It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilt was recently ranked #1 in the Princeton Review among 382 top colleges and universities for “happiest students” - as well as #2 for “best quality of life” and “great financial aid,” #5 for “best run colleges” and “beautiful campus,” and #6 for both being in a “college city that students love” and having “great campus/city relations.”
Duties and Responsibilities:
  • Will provide oversight and lead execution of all digital content across and social media platforms and guide his/her team to ideate, create, design and execute content and strategy. Developing creative content that enhances revenue streams through fan engagement and experience, brand awareness, advertising and public relations strategies – including collaborating with the ticketing and marketing departments to help push sales initiatives via and the department’s social media channels.
  • Manages creative development and deployment of digital, social, mobile and video content for communications and branding initiatives surrounding Vanderbilt athletic events. Provides direction and oversees execution of comprehensive, integrated strategy related to digital content.
  • Will supervise the Social Media Coordinator - including training, mentoring, evaluating performance and handling performance.
  • Will assist the Department of Athletics with its digital communications initiatives in order to extend custom content across multiple platforms, including, but not limited to web, mobile, social, video, etc. 
  • Will be responsible for tracking and applying social media analytics to ensure quality and sound plan strategies.
  • Serves as liaison to Director of Video Services to ensure total integration of video content across all channels.
  • Will work with Vanderbilt University’s digital communications team on special projects.
  • Other duties as assigned by the Assistant AD/Communications.

Benefits: In addition to offering a lively community that encourages learning and celebrates diversity, VU offers a competitive, flexible benefits package including health, dental, vision, life, accidental death & dismemberment, disability insurance, paid time off, and a 403(b) retirement plan with employer match. Vanderbilt offers tuition assistance to employees, spouses and dependent children. Also, after five years of service, Vanderbilt will pay up to 55% of the tuition for up to three dependent children to earn a bachelor's degree. Learn more about Vanderbilt's benefits at VU Benefits Overview