CoSIDA Career Center

University of Minnesota
Assistant Director of Athletic Communications

  • BA/BS Degree in Communications, Marketing, Journalism, Art with four years of professional communications experience, OR
  • Non-communications degree with six years of progressive responsibility in communications.
  • Full-time experience in collegiate or professional sports communications, media relations, athletic communications or public relations.
  • Full-time communications professional in collegiate or professional sports, specifically with basketball.

About the Job
Duties and Responsibilities:
The assistant director of athletic communications will serve as a member of the athletic communications team and work to advance the reputation and positioning of the University of Minnesota Department of Athletics. This position reports directly to the Assistant Athletic Director of Communications and is responsible for coordinating communications activities for Golden Gopher athletic department and sports programs. Assist in advancing the department's mission, vision, and strategic plan including its commitment to equity and diversity.
  1. Public Relations (30%):
    1. Develop, coordinate and implement comprehensive public relations and communications strategy and plans for assigned sports, including a focused social media plan.
    2. Oversee and manage communications for assigned sports, including press conferences, post-practice and post-game availabilities, social media channels and community engagement.
    3. Coordinate publicity efforts for assigned teams, head coaches, coaching staffs and athletic department personnel.
    4. Coordinate local and national television and radio coverage for assigned sports.
    5. Assist colleagues with development and implementation of crisis and strategic communications strategies as necessary.
    6. Travel to specific road competitions when needed with assigned sports as the University’s official communications lead.
  2. Communications (30%):
    1. Write and edit news releases, game notes, feature stories and social media content for assigned sports.
    2. Maintain, coordinate and produce original content for all aspects of for assigned sports.
    3. Serve as managing editor of game-day material for assigned sports, responsible for content strategy, management of production schedule, assignment of feature stories and interviews, and production of extensive original content for assigned sports and the athletic department.
    4. Collaborate and coordinate with other athletic department units to gather, develop and disseminate information to key stakeholders. E) Manage, maintain and archival records, statistics and personnel files for historical purposes.
  3. Game Day/Event Management (30%):
    1. Develop, implement and oversee game-day media management responsibilities for assigned sports. Develop and manage duties for staff, interns and student workers to ensure smooth media coverage of events for assigned sports.
    2. Oversee statistical crews for assigned sports and ensure the production of accurate statistics for all assigned sports.
    3. Review, approve and distribute media credential requests for assigned sports.
    4. Produce and submit necessary personnel and statistical reports as required by and in compliance with established conference and NCAA guidelines.
  4. Other Duties As Assigned (10%)
This is a full-time, 40 hour/week annually renewable position.

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