CoSIDA Career Center

High Point University
Assistant Director of Athletic Communications

Position Summary:
  • Manages all media relations, publications, social media and website content for men’s and women’s soccer and baseball and ensures positive representation of the University. Also serves as secondary contact for men’s basketball.

  • Bachelor's degree in a field such as journalism or communications or equivalent experience required
Experience and Training
  • Minimum one year experience in college sports information or a related field
Knowledge, Skills, Ability:
  • Strong writing, editing and design (print and web) skills
  • Creativity
  • Proficiency in Word, Excel, PowerPoint
  • Proficiency in design software such as Adobe Creative Suite
  • Working knowledge of web site management and multimedia production
  • Excellent verbal and written communication skills and interpersonal skills
  • Ability to develop and maintain relationships with members of the media, coaches, student-athletes, athletics staff, parents, fans and alumni
  • Ability to work independently as well as lead projects
  • Ability to work flexible schedule including late night and weekend hours

Essential Functions: 
  • Serves as the main point of contact with the media for men’s and women’s soccer and baseball, secondary contact for men’s basketball; serves as on-campus host for media; coordinates media interviews
  • Designs social media graphics for assigned sports, utilized pre-game, in-game and post-game
  • Builds relationships with and pitches stories to local, regional and national media contacts
  • Determines what should be communicated and how; gathers information, interprets it and creates media content which reflects positively on the university
  • Manages all athletic communications department operations for assigned sport(s)
  • Tabulates official statistics and creates game notes for assigned sport(s), using personal judgment about content
  • Attends athletic events of assigned sport(s) (home and away) as required
  • Supervises student workers at assigned sports’ home contests; directs part-time staff (announcers, scoreboard operators, photographers, etc.) during games when it pertains to athletic communications materials and scripts
  • Maintains historical records and statistics for assigned sport(s)
  • Produces content for athletics section of High Point University Magazine
  • Takes photos and videos, and works with multimedia coordinator to create digital, multimedia and video board content
  • Manages award nomination/selection processes for assigned sport(s)
  • Creates all content, edits, designs layout and produces records books, other publications for assigned sport(s)
  • Creates and produces game programs for assigned sport(s) as required
  • Designs and edits content for assigned sport(s) on, including news and feature stories, photos, rosters, schedules and multimedia content
  • Shoots video and produces highlight videos when possible
  • Works with students in HPU Qubein School of Communication to produce additional video content
  • Assists in maintaining official HPU Athletics accounts on Facebook, Twitter, YouTube
  • Conducts social media training for assigned sports
  • Maintains positive work atmosphere by acting and communicating effectively with students, students’ parents, faculty, co-workers and managers
  • Other duties as assigned

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